The Experiential Edge

AI is Changing the Events Industry. Emotions

Are the New Competitive Advantage.

Want to Design Experiences That Drive Engagement and ROI?

Without Wasting Time, Money, or Effort on Events That Don’t Convert

That’s why I created The Experiential Edge Mini Class my NEW bite-sized training.

This is a proven Blueprint to Create emotionally driven events that increase engagement, boost ROI, and leave a lasting impact.

And for a limited time, you can snag this for only $197

Some of the brands I've worked with

to build the

Experiential Edge Blueprint

It's NOT About...

Planning and organizing an event using AI. If you’re copying Pinterest, this won’t help you. This is for people ready to use emotion, psychology, and strategy to get real results.

You already know how to design décor. This class goes far deeper, it teaches you how to create feelings, connections, and results, not just aesthetics.

No vague advice. No “just make it memorable” nonsense. You’ll get a clear, repeatable method you can use for ANY event or activation immediately.

It’s About Building Brand Moments That Trigger Emotion and Drive Action!

This Has Helped So Many Marketers, Planners and Creatives Just Like You…

Jenny is a visionary. Not only does she produce well-executed events that turn heads, she also knows how to leverage them to capture new audiences and build brands. Her ideas were just what we needed to take Denver Polo Club’s spectator events to a new level.

Erica Gandomcar-Sachs

Denver Polo Club Inc.

Jenny created experiences that were purposeful, emotional, and completely unforgettable. She understands how to turn events into moments people remember — and if that’s what The Experiential Edge teaches, you need it.

Jared Heath

QuickSpex

What impressed me most about Jenny was her ability to understand the feeling I wanted my events to create even when I couldn’t put it into words. She brought those emotions to life with clear intention and thoughtful design. If her mini class shows you how she does it, you’re in for something truly special.

Jimmy Atkisson

Daniels Diamonds

Why I Created The Experiential Edge You Ask?

I created this course because I discovered, through my own work in experiential design, that events become dramatically more effective when they are built around purposeful emotional strategy. Once I developed this blueprint, my events began generating higher engagement, stronger brand loyalty, and measurable ROI for my clients.

When I began teaching The Experiential Edge Blueprint to other planners and creatives, I saw the same powerful results appear in their work events that people remembered, talked about, and took action from.

That’s when I organized everything into a clear, step-by-step system that any planner, designer, or creative entrepreneur can easily apply to their own events and activations.

And I’m so excited to finally share this with you!

Who Can The Experiential Edge Help Most?

Event designers who want to move beyond “pretty” and create strategic, emotionally driven experiences.
Corporate planners, HR professionals, and executive assistants who need to increase engagement and clearly demonstrate event ROI.
Brand and experiential marketers who want to build memorable brand moments that deepen loyalty and drive conversions.
Creative entrepreneurs who want a simple, repeatable method for designing events and activations that stand out in a crowded market.

In The Experiential Edge Mini Class, I want to help you design emotionally driven events that increase engagement and ROI, so that you can finally create experiences that make a real impact and set you apart in the industry.

Here’s What You Can Expect After Going Through The Experiential Edge Mini Class:

1. Design Emotionally Driven Events

You’ll learn how to intentionally use emotional triggers so every event creates the feelings that drive action, connection, and memory.

2. Increase Attendee Engagement

You’ll understand what makes people pay attention, participate, and stay invested—so your events become more interactive and impactful.

3. Improve ROI With a Proven Strategy

You’ll walk away with a repeatable 4-part method that ties every experience back to business goals, conversions, and measurable results.

4. Stand Out in a Crowded Market

You’ll know how to design experiences that feel unique, intentional, and unforgettable—making you the go-to expert in your space.

5. Save Time Using a Repeatable System

You’ll streamline your planning process with a simple method that keeps events purposeful, aligned, and easier to design from start to finish.

So My Friend… Are You Ready For These Life Changing Results?

The Experiential Edge Steps & Workflow

Remember: I’m on this journey with you each steps of the way and here’s how we’re going to do this together

VIDEO/MODULE ONE

The Psychology behind triggering emotion in events.

In this module, you’ll learn the science and psychology behind how emotions are triggered during an event.
You’ll discover what causes people to feel connected, excited, inspired, or engaged and how to intentionally design moments that create those reactions.
By understanding the emotional drivers behind human behavior, you’ll be able to craft experiences that make a real impact and keep attendees invested from start to finish.

VIDEO/MODULE TWO

The Experiential Edge 4-Step Blueprint

In this module, you’ll learn the complete Experiential Edge 4-Step Blueprint the repeatable system you can use to design emotionally driven, high-impact events every single time.
I’ll walk you through how to identify the purpose of your event, choose the right emotional trigger, map out intentional touchpoints, and connect every element back to the brand.
By the end of this module, you’ll have a proven blueprint you can use for any event, activation, or experience, saving you time, removing guesswork, and ensuring consistent results.

VIDEO/MODULE THREE

How to Apply The Experiential Edge Blueprint to Any Event

In this module, you’ll learn how to use a repeatable, purpose-driven system to design events that influence behavior and deliver meaningful outcomes.
You’ll discover how to define purpose, choose the right emotion, engineer intentional triggers, and craft Peak and End Moments that leave lasting impact.
This module shows you how to shift from simply planning events to strategically designing experiences that perform, resonate, and create measurable ROI for your clients.

VIDEO/MODULE FOUR

Case Studies: Stop Planning $50k Events That Don’t Perform

In this module, I break down real-life examples of events where money was spent in the wrong places resulting in little to no ROI.
You’ll see exactly why those events underperformed, what strategic mistakes were made, and how The Experiential Edge method would have changed the outcome.
This will help you avoid costly missteps and ensure every dollar in your budget drives real impact.

VIDEO/MODULE FIVE

Case Studies: How I turned a $15K budget into six figures and how you can do the same.

In this module, you’ll walk through real case studies where I applied The Experiential Edge method including how I turned a $15k event budget into over six figures in revenue.
You’ll see the exact emotional triggers, strategic decisions, and experiential touchpoints used to drive results.
This module helps you understand how to apply the method in real life so you can confidently replicate these outcomes for your own events, clients, or brand activations.

AND OF COURSE…

I HAVE aN EXTRA SPECIAL BONUS FOR YOU

WORTH OVER $1,000

BONUS

How to build your own competitive advantage: stand out in a saturated industry

In this module, you’ll learn how to turn emotional strategy into your competitive advantage and stand out in a saturated events industry.
You’ll discover how to position yourself as the expert who creates experiences that actually convert, not just look good.
This module helps you communicate your value, differentiate your work, and confidently show clients why your approach delivers stronger results. Increase your own revenue and carve out a path so you stand out in such a crowded space.

The Future of Events: Emotion-Driven Strategy (From a Top 150 Power Player)

This is how the leaders of 2026 will design experiences that move people and produce ROI.

Join The Experiential Edge Today!

~~$8,597~~

Only $197

One Time Payment